"It's up to you"

Radiohead is the new king of musicians, and I'll tell you why: if you go to their website, they're offering their new album for download. Next to a blank where you would expect the price for said download to be is a link to four magic words - "It's up to you." I'd much rather pay $5 directly to Radiohead than really any price at a store for an album considering I think only like $2 or so ever gets directly to the artist in the end.

So yes, Radiohead is setting themselves up as pioneers, and I sincerely hope they start a trend. I don't think this would work for all artists, but the good ones (and the bigger names) can certainly get away with it.

Oh, and I even found an article about the whole thing.